Success Story
SIGMA Auction & Weaver Popcorn Manufacturing
SIGMA Auction is proud to work with our clients to make every auction a success. See what it was like working with Weaver Popcorn Manufacturing:
Type of Auction
Complete Liquidation
Location
Indiana
The Challenge
Expanding Operations
Weaver Popcorn Manufacturing aimed to expand their operations, requiring a significant restructuring of their current setup.
Selling Multiple Production Lines
The company needed to quickly sell multiple production lines from two facilities to make room for expansion.
Maximizing Asset Value
The challenge was to sell 432 pieces of equipment efficiently while ensuring the maximum possible value for these assets.
The Solution
SIGMA Auction was able to quickly sell all of the assets and helped the owner get out of the building as fast as possible. This included:
Efficient Equipment Preparation
SIGMA Auction quickly reviewed and cataloged the 432 pieces of equipment to ensure accurate listings and a smooth sales process.
Targeted Marketing
SIGMA developed a focused marketing strategy and selected specific pieces for the auction, setting up a 12-week pre-sale plan to maximize interest and value.
Equipment preview days
Leveraging their expertise in industrial equipment auctions, SIGMA managed the entire project from start to finish, ensuring a streamlined and successful auction process.
SIGMA Auction pre-sold 23 pieces of machinery for a total of $300,000 before the auction took place. SIGMA’s marketing was successful, garnering hundreds of auction registrations, leading to over $1M in auction revenue. The seller was extremely satisfied with the outcome and continues to use SIGMA for their asset management needs.
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