Success Story
A Major Coffee Production Facility
SIGMA Auction is proud to work with our clients to make every auction a success. See what it was like working with A Major Coffee Production Facility:
Type of Auction
Complete Liquidation
Location
Suffolk, Virginia
About A Major Coffee Production Facility
The Challenge
Maximizing Value
The owner needed to quickly liquidate unused assets, including forklifts, manlifts, laboratory equipment, and shop tools, to convert them into cash.
Diverse Range of Equipment
The assets involved a variety of equipment types, from heavy machinery to specialized laboratory tools, requiring tailored strategies for sale.
No Impact on Building Sale
The equipment had to be sold independently of the building sale, meaning the liquidation process needed to be efficient without interfering with the overall property transaction.
The Solution
SIGMA Auction was able to quickly sell all of the assets and helped the owner get out of the building as fast as possible. This included:
Quick Deployment and Catalog Creation
SIGMA Auction deployed a team to the site within two weeks to begin generating a detailed catalog of the assets for sale.
Strategic Catalog Organization
SIGMA structured the auction catalog based on past bidding data to promote higher bids by strategically showcasing the assets.
Customized Marketing Plan
Leveraging their expertise, SIGMA developed a tailored marketing strategy to ensure potential bidders were consistently informed and engaged throughout the process.
The auction was an extreme success and generated over $250K for the equipment owner. The auction had over 30,000 unique page views and hundreds of active bidders – showcasing the successful marketing campaign. The owner of the facility was pleased with the outcome and still uses SIGMA Auction for their equipment needs.
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